beem Light Sauna Franchise

About beem Light Sauna

beem™ Light Sauna is redefining the wellness experience through innovative light therapy in a sleek, spa-like setting. Designed to help guests feel better—inside and out—beem offers infrared sauna sessions enhanced with red light and chromotherapy, all delivered in private, tech-enabled suites. The brand combines science-backed benefits with a modern, minimalist aesthetic, creating an experience that’s both deeply restorative and effortlessly accessible. With a focus on wellness, relaxation, and consistency, beem makes it easy for customers to incorporate recovery into their routines - and for franchisees to tap into a high-growth segment of the wellness industry.

Values & History

Founded in 2021 by Cynthia May and Roger Martin, the company was inspired by May’s search for holistic treatments for her daughter’s Lyme disease symptoms. Infrared saunas have surged in popularity, captivating wellness enthusiasts, professional athletes, and celebrities alike. This growing interest isn’t merely a passing fad—it is rooted in substantial scientific research highlighting the remarkable health advantages of infrared light therapy. The benefits of infrared saunas extend far beyond relaxation, offering profound physiological effects that support overall well-being.

Industry Performance

Tap into the $4.5 Trillion Wellness Industry! During recessions, people may cut luxury spending but often maintain or even increase spending on wellness - especially if it's perceived as essential to physical and mental health.

Cultural shift towards holistic healing & light therapy is rapidly gaining popularity. Boosted by celebrity and athlete advocates and positive medical findings regarding the effectiveness of Infrared and Red Light Therapy within mainstream healthcare.

Purchasing a beem Light Sauna Franchise

The full range to open a beem Light Sauna Franchise can be anywhere between $392k-667k. They typically look for around $700k net worth and $200k liquid capital to get started.

Ideal Candidate & Qualifications

The ideal beem™ Light Sauna franchisee is a wellness enthusiast with a passion for helping others feel their best. They don’t need spa or fitness experience, but should be comfortable leading a team, building community, and delivering a consistent, high-end customer experience. This opportunity is a strong fit for both owner-operators and semi-absentee owners who are ready to invest in a modern, design-forward brand in a booming industry.

Training & Support

beem® Light Sauna offers franchisees comprehensive support from day one. Training begins with beem® University, followed by pre-launch bootcamp and hands-on support during opening. Owners get help with site selection, lease negotiation, and build-out, plus ongoing coaching, marketing support, and access to performance tools. The brand also provides back-office support, vendor partnerships, and a strong peer network to ensure long-term success.